A Major Thai Bank

The explosive growth of both the internet and mobile and wireless technology is revolutionizing the way the financial industry conducts business. This trend has created a new competitive treats as well as opportunities. Traditional financial institutions are finding a new way to add value to their products and services, gain competitive advantage and increase customer loyalty while also attracting new high-value customers.

As one of the major retail banks in Thailand, the bank looked to mobile technology as a natural extension to its electronic channels. The bank has built its large presence through a network of automatic teller machines and telephone banking. Furthermore, the bank has built up a large internet banking presence and is continuing to explore other electronic channels. Therefore, adding mobile banking was highly consistent with bank’s multi-channel retail strategy.